IOC begins greening diesel in line with India’s COP-26 promise
NEW DELHI: Coinciding with the COP-26 climate meet, IndianOil on Tuesday launched a greener diesel under the ‘XtraGreen’ brand that uses a proprietary additive developed in-house to substantially reduce emission and improve fuel economy.
“XtraGreen (diesel) is in sync with the prime minister’s commitment to steer India towards a greener tomorrow, constant reduction of carbon emission and gradual achievement of the net-zero goal by 2070,” company chairman Shrikant Madhav Vaidya said after launching the sale of clean diesel from 126 petrol pumps across 63 cities.
The proprietary additive, modified DMFA (diesel multi-functional additive), has been developed by the company’s R&D department and gives XtraGreen several advantages over regular diesel. A company statement said the green diesel improves fuel economy by 5-6% and reduced CO2 emissions by 130 grams for every litre, CO emission by 5.29%, NOx emissions by 4.99%.
In addition, the additive increases Cetane number (combustibility factor) by 5 points, improves lubricity, reduces engine noise and offers corrosion protection (NACE rating A).
“The product also underlines IndianOil’s unwavering commitment to provide niche and specialised solutions to the environmentally sensitive market segments, while continuously enhancing the user experience,” Vaidya said.
Vaidya also launched ‘One4U’ fuel gift card as part of a marketing initiative targeted at millennials and offers a new option during the gifting season between Dhanteras and Christmas-New Year.
“Through a user-friendly and on-the-go digital page, an individual can select various gifting denominations, enter the recipient’s details, and pay for the voucher by choosing from an array of payment options. I am confident that this Digital Gifting solution will garner much traction amongst the millennials.”